The Strategic Audit - Food Delivery Company

2024

The Strategic Audit: Website Evaluation & Optimization for a Food Delivery Company

EverGourmet

Overview

EverGourmet is a high-end food service brand that needed expert eyes on their website to identify what was and wasn’t working. Through my Strategic Website Audit, I delivered a comprehensive breakdown of their site’s UX, UI, and content performance—highlighting missed opportunities, revealing friction points, and laying out a roadmap to boost clarity, usability, and conversions.

Overview

EverGourmet is a high-end food service brand that needed expert eyes on their website to identify what was and wasn’t working. Through my Strategic Website Audit, I delivered a comprehensive breakdown of their site’s UX, UI, and content performance—highlighting missed opportunities, revealing friction points, and laying out a roadmap to boost clarity, usability, and conversions.

Through a detailed audit, I provided:

✔️ A full UX, UI, and content analysis backed by best practices and industry standards
✔️ A clear action plan to improve page structure, layout, navigation, and messaging
✔️ Recommendations prioritized by urgency and impact—so their team knew exactly where to focus first
✔️ A refreshed CTA strategy that aligned with user intent and business goals

Here’s what we uncovered—and how I helped them fix it:

Navigation: Recommended simplifying and reorganizing the menu to create a more intuitive user journey.
CTAs: Identified weak calls-to-action and proposed clear, conversion-focused alternatives.
Homepage Messaging: Suggested restructuring content to communicate value within the first few seconds.
Mobile Optimization: Flagged key layout and spacing issues on mobile, with specific steps to improve responsiveness.
Content Flow & Hierarchy: Advised refining copy sections and layout to improve readability and guide users naturally down the page.
Visual Consistency: Recommended adjustments to typography, white space, and section spacing to strengthen the brand's visual impact.

EverGourmet’s website didn’t reflect the premium nature of their brand.

Poor user flows, vague CTAs, and scattered content made it hard for visitors to take action.
The mobile experience was clunky, and key messaging got lost in a lack of visual and content hierarchy.
Their team needed a strategic, objective view of the site to drive better engagement, build trust, and increase performance.

Through a detailed audit, I provided:

✔️ A full UX, UI, and content analysis backed by best practices and industry standards
✔️ A clear action plan to improve page structure, layout, navigation, and messaging
✔️ Recommendations prioritized by urgency and impact—so their team knew exactly where to focus first
✔️ A refreshed CTA strategy that aligned with user intent and business goals

Here’s what we uncovered—and how I helped them fix it:

Navigation: Recommended simplifying and reorganizing the menu to create a more intuitive user journey.
CTAs: Identified weak calls-to-action and proposed clear, conversion-focused alternatives.
Homepage Messaging: Suggested restructuring content to communicate value within the first few seconds.
Mobile Optimization: Flagged key layout and spacing issues on mobile, with specific steps to improve responsiveness.
Content Flow & Hierarchy: Advised refining copy sections and layout to improve readability and guide users naturally down the page.
Visual Consistency: Recommended adjustments to typography, white space, and section spacing to strengthen the brand's visual impact.

EverGourmet’s website didn’t reflect the premium nature of their brand.

Poor user flows, vague CTAs, and scattered content made it hard for visitors to take action.
The mobile experience was clunky, and key messaging got lost in a lack of visual and content hierarchy.
Their team needed a strategic, objective view of the site to drive better engagement, build trust, and increase performance.

"Deema is amazing! She knows exactly what she's doing and asked all the right questions to truly understand my business. Her Website Audit was incredibly thorough—breaking down exactly what was working, what wasn't, and how to fix it. The insights were clear, strategic, and immediately actionable. Exactly what we needed to take our website to the next level!"

EverGourmet

Comprehensive Spreadsheet

UX, UI, and content analysis for desktop & mobile, with detailed recommendations for improvement. Each section includes supporting explanations, image examples, urgency & lift ratings to prioritize changes effectively.

Top Findings Report

Key insights & actionable takeaways to enhance user experience and conversions.

Priority Matrix

A structured roadmap outlining which improvements will have the biggest impact and should be tackled first.

CTA Health Check

Evaluating placement, clarity, and effectiveness to ensure calls-to-action drive engagement.

Competitive Analysis

Benchmarking against industry leaders to identify gaps and opportunities.

Comprehensive Spreadsheet

UX, UI, and content analysis for desktop & mobile, with detailed recommendations for improvement. Each section includes supporting explanations, image examples, urgency & lift ratings to prioritize changes effectively.

Top Findings Report

Key insights & actionable takeaways to enhance user experience and conversions.

Priority Matrix

A structured roadmap outlining which improvements will have the biggest impact and should be tackled first.

CTA Health Check

Evaluating placement, clarity, and effectiveness to ensure calls-to-action drive engagement.

Competitive Analysis

Benchmarking against industry leaders to identify gaps and opportunities.

← Back to Portfolio

2024

The Strategic Audit: Website Evaluation & Optimization for a Food Delivery Company

EverGourmet

← Back to Portfolio

2024

The Strategic Audit: Website Evaluation & Optimization for a Food Delivery Company

EverGourmet